Simple Conversion Tweaks That Make a Big Difference Most businesses think they need more traffic. In reality, they need more conversions from the traffic they already have. You don’t need a redesign. You don’t need a rebrand. You don’t need to spend more on ads. You just need to remove the friction that stops people […]
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How to Turn Weekly Content into a Steady Stream of Clients (Without Posting Every Day) Every small business owner I speak to says the same thing:“I know I should be posting more… I just can’t keep it up.” And I get it.Between running projects, dealing with clients, invoices, emails, and actual life, content always gets
The Perfect Service Page Formula (How to Write Service Pages That Actually Convert) If your service pages feel a bit flat or you aren’t getting the enquiries you expect from them, you’re not alone. Most service pages are written like polite descriptions — they explain what a business does, but they don’t give anyone a
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Why Your Homepage Isn’t Converting (And How to Fix It) Most homepages look fine at first glance. Clean layout. Professional photos. Nice colours. Maybe even a slick little animation somewhere. And yet… nothing happens. No enquiries. No messages. No phone calls. Just polite silence from the universe. If you’ve ever looked at your website dashboard
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Why Your Content Marketing Isn’t Working (And How to Fix It Without Burning Out) Let’s not beat around the bush. Most small businesses want to do content marketing. They want more visibility. More leads. More people discovering what they do. But what actually happens? They write a blog post or two. Fire off a few
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Why You Must Upgrade PHP Now (Before Your Website Breaks) Your Website Might Be Running on Borrowed Time If your WordPress site is still running PHP 7.4 or lower, you’re already exposed. No security patches. No performance updates. No protection. It’s like running your online business on a laptop from 2004 — with no antivirus,
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How to Work With a Web Designer (Without the Headaches) Hiring a web designer should be exciting. You’re improving your online presence, levelling up your brand, getting something that actually works. But for some, it ends up being frustrating. Delays. Confusion. Misunderstandings. Projects that start with big energy but drag on for months. I’ve been
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When Is It Time to Rebuild Your Website? Your website is like a car. It runs fine for a while, you keep it serviced, maybe give it a polish… but eventually, it starts to feel its age. Pages take longer to load. It looks outdated. You’re embarrassed to send people to it. Sound familiar? So
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Website Hosting 101 – What Are You Actually Paying for Each Year? Every year, the invoice lands: “Website hosting and domain renewal.” And every year, someone asks the same question: “What am I actually paying for?” Fair enough. If you’re not in the industry, it’s all a bit vague. Hosting? DNS? SSL? Feels like magic
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What Should You Actually Put on Your Homepage? Your homepage is your shop window. It’s the front door to your business online. But too many small business homepages feel like a jumble sale — a bit of everything, nothing clear, and no real structure. If you’re not sure what belongs there (or you’re worried you’ve
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