No matter how much we’d like to think so, none of us are completely logical or rational creatures. We are all, to some extent, governed by our emotions and a number of cognitive biases which affect our black and white decision making processes. Yes, even you! One of the most important is the anchoring effect, […]
Want to create better landing pages? Check out this cognitive bias… Read More »
I never cease to be amazed by how much SEO has changed in recent years. In the past, SEO used to be all about optimising pages using keywords and links. It was decided by the powers that be (Google) that links were more important than the quality of the content on that page. Of course,
How On-Site SEO is changing in 2015 Read More »
From my experience as a marketer, your sales funnel is one of the most important and lethal weapons in your arsenal – yet so many businesses still don’t use it properly. In fact, a lot aren’t even sure what it is! Let me help. A conversion funnel is essentially the process of acquiring new leads
Crafting a Killer Conversion Funnel for your Business Read More »
